About Us

Robert Hinely Jr. founded Hinely Aluminum in 1988 and was, soon after, joined by Robert F. Hinely, Sr. and sons Steve and Robbie. By blending fresh perspectives with more than forty years of industry experience, the Hinely family achieved success in selling high-quality aluminum products and providing personalized customer service.

Industry Leaders

Since its inception, three generations of the Hinely family have propelled the company’s growth through the adoption of new manufacturing technology and by meeting the evolving demands of the expanding aluminum markets.

RSA has emerged as a prominent industry leader by distinguishing itself through its exceptional levels of professional and personalized service. Our flexibility in accommodating the unique needs of our clients, combined with an extensive product line, sets us apart from others in the field.

As a direct buyer from mills, we are capable of producing slit coil, cut-to-length sheet, sign blanks, and custom shapes from various finishes of aluminum, including painted, anodized, mill finish, and brite tread plate. This in-house capacity enables us to serve multiple industries, while ensuring quality and distribution in our own innovative and protective packaging.

With over 45 different finishes stocked in multiple gauges, RSA caters not only to individual client demands but also participates in national corporate re-imaging programs. These programs allow RSA to provide custom colors for banks, restaurant chains, big box retail stores, gas stations, and other businesses. Throughout their operations, RSA maintains a commitment to traditional business values and prioritizes the long-standing relationships with their valued customers.

Dedicated Team

“From day one, it’s been our mission at Robert & Sons Aluminum to provide superior service and high-quality products at competitive prices. That will never change. We welcome the opportunity to become YOUR #1 source for painted steel, Reynobond ACM and Aluminum Coils, Sheets and Blanks!”

– Steve Hinely, CEO Robert & Sons Aluminum

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Steve Hinely


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Jesse Griffin


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April Payne


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Nikki Wellman


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Adam Easterwood

General Sales Manager

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Josh Moss

Inside Sales & Logistics Coordinator

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Chris Franco

Southeast Sales Manager

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Dallas Ray

Inside Sales Representative

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Brien DuRoche

Midwest Sales Manager

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Scott Quick

Director – Marketing & Commercial Excellence

Driven by our strong company values


We hold ourselves accountable for providing the best products and services available to our customers.


All stakeholders deserve and receive our honesty, fairness, and respect.


We endeavor to prove a safe and healthy work environment where trust and mutual respect are nurtured.

Customer Focus

Our passion is to ensure our customers’ success through personal service and a deep understanding of their business requirements.

an Integrated Team of Experts dedicated to
exceeding our client's expectations

Robert & Sons Aluminum (RSA) has continuously adapted its vision to align with the changing times. Situated in Newnan, Georgia, RSA’s state-of-the-art home facility boasts a diverse range of equipment dedicated to enhancing self-sufficiency and addressing the specific needs of the companies it serves. Evolving in tandem with the market, RSA remains well-prepared to meet emerging challenges.


While RSA’s initial focus was primarily on gas stations and convenience stores, its clientele has significantly expanded. Presently, the company serves various industries, including the sign industry, race car body producers, special fabricators, and more. RSA takes pride in crafting custom colors for renowned national brand franchises and retail outlets, such as Texaco, Burger King, Verizon, and Target.


The impact of RSA products is widespread, as they can be found in numerous applications across the nation. From the vibrant red aluminum flags on mailboxes to the reflective numbers on electric poles and specialty license plates on cars, RSA’s products are ubiquitous. With Steve Hinely leading as part of the third generation, the team at Robert & Sons Aluminum is enthusiastic about adding YOUR company to their growing list of delighted customers.

The Hinely’s company vision has grown with the times. RSA’s state-of-the-art facility in Newnan, Georgia houses a variety of equipment designed to increase self-sufficiency and meet the needs of the companies it serves in-house. As the market evolves, RSA is well-equipped to evolve with it. With an initial focus primarily on gas stations and convenience stores, RSA has grown its list of clients to include the sign industry, race car body producers, special fabricators and more. In addition to producing custom colors for national brand franchises and retail outlets like Texaco, Burger King, Verizon and Target, RSA products can be found everywhere from the bright red aluminum flags on mailboxes to the reflective numbers on electric poles to specialty license plates on cars throughout the nation. With a third generation at the helm, Steve Hinely and his dedicated team at Robert & Sons Aluminum welcome the opportunity to add YOUR company to their growing list of satisfied customers.